SSL provide Encryptions
The main work of SSL is to protect connection between server and client, on installing SSL every bit of information is encrypted, in layman’s Term data is locked and can only be unlocked by Intended client, thus provide security for sensitive data like credit card details or passwords etc. SSL also provide a strong barrier to protect data theft by hackers and malicious coders by changing data to unreadable format and making it immune to most of theft attack.
SSL helps building Customers Trust
Have you seen google providing warnings about unsafe website before you access some unsecure sites , if your website or blog is not secure , it will hamper the trust of Customer where as if your site is secured , it will automatically generate trust in customer that his/her personal data is secured with you and they more likely to do business with you as compared to other unsecured sites .
SSL Affirms your identity
Beside providing Encryption and security ,SSL certificate provide authentication to your website , identity verification is most vital aspect in terms of web security as today there are many cases of fraud and fake websites people lost thousands of dollars dealing with such scam sites , at this point SSL certificate comes into play
When you install SSL certificate, you have to go through several validatioEn checks set by independent third party called certificate authority (CA). These CA not only verify your and your organisation identity , after that provide trust indicators vouching for your integrity . when customer see them they they know who they are talking to .